{"id":1462,"date":"2018-09-04T13:58:38","date_gmt":"2018-09-04T13:58:38","guid":{"rendered":"https:\/\/www.brewing.media\/members\/?post_type=tribe_events&amp;p=902"},"modified":"2018-09-04T13:58:38","modified_gmt":"2018-09-04T13:58:38","slug":"the-power-of-story-telling-building-relationships-and-results-via-social-media-2","status":"publish","type":"tribe_events","link":"https:\/\/brewing.media\/members\/event\/the-power-of-story-telling-building-relationships-and-results-via-social-media-2\/","title":{"rendered":"The Power of Story-Telling: Building Relationships and Results via Social Media"},"content":{"rendered":"<p>During Fiesta 2018, the San Antonio Fiesta Commission and it&#8217;s partners, including Toyota, Dos Equis, and USSA, conducted an experiment &#8212; using a social media influencer campaign to drive increased engagement and participation throughout the wide array of area events and festivities. <\/p>\n<p>Find out how social media is using the age-old technique of story-telling to gain partners as well as viewers and consumers.  Our &#8220;Social Media Triad&#8221; will talk about how companies and organizations are successfully justifying and executing story-based campaigns, overcoming challenges, and increasingly delivering tangible results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During Fiesta 2018, the San Antonio Fiesta Commission and it&#8217;s partners, including Toyota, Dos Equis, and USSA, conducted an experiment &#8212; using a social media influencer campaign to drive increased [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"tags":[],"tribe_events_cat":[],"class_list":["post-1462","tribe_events","type-tribe_events","status-publish","hentry"],"ticketed":false,"_links":{"self":[{"href":"https:\/\/brewing.media\/members\/wp-json\/wp\/v2\/tribe_events\/1462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brewing.media\/members\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/brewing.media\/members\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/brewing.media\/members\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brewing.media\/members\/wp-json\/wp\/v2\/comments?post=1462"}],"version-history":[{"count":0,"href":"https:\/\/brewing.media\/members\/wp-json\/wp\/v2\/tribe_events\/1462\/revisions"}],"wp:attachment":[{"href":"https:\/\/brewing.media\/members\/wp-json\/wp\/v2\/media?parent=1462"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brewing.media\/members\/wp-json\/wp\/v2\/tags?post=1462"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/brewing.media\/members\/wp-json\/wp\/v2\/tribe_events_cat?post=1462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}