The Power of Story-Telling: Building Relationships and Results via Social Media

During Fiesta 2018, the San Antonio Fiesta Commission and it’s partners, including Toyota, Dos Equis, and USSA, conducted an experiment — using a social media influencer campaign to drive increased engagement and participation throughout the wide array of area events and festivities.

Find out how social media is using the age-old technique of story-telling to gain partners as well as viewers and consumers. Our “Social Media Triad” will talk about how companies and organizations are successfully justifying and executing story-based campaigns, overcoming challenges, and increasingly delivering tangible results.